Telecommunications · Sales Operations
Quotes Go Out in Minutes and Deals Are 15% Larger
A telecom provider quoted mobile, internet, and bundled plans by hand, slowly and with errors. We built Salesforce Configure Price Quote (CPQ), a dynamic pricing engine, and automated quote generation. Quote time is 50% faster, pricing errors are down 30%, and average deal size is 15% larger.
50% fasterQuote generation time
20% higherWin rate from tailored, competitive offers15% largerAverage deal size from real-time pricingThe Challenge
With dozens of service packages, pricing tiers, and promotional discounts, quoting was manual, slow, and error-prone. Sales reps struggled to configure complex bundles and apply accurate pricing across mobile, internet, and bundled plans. Quotes came back inconsistent, approval cycles ran long, and deals were lost while a customer waited. Telecom buyers compare quotes on speed and accuracy, and a slow quote often loses the deal. Manual quoting was capping win rates and deal size well before the sales conversation ever finished. Reps were losing on paperwork, not on the merits of the offer.
What We Did
We implemented Salesforce CPQ to automate configuration of complex service bundles, with predefined pricing plus cross-sell and upsell rules built in. Reps stopped assembling bundles by hand and started selecting from configurations that price themselves correctly. We then built a dynamic pricing engine that adjusts pricing in real time based on usage, location, and promotions, with tiered pricing for enterprise accounts, and automated quote generation that pulls product configuration and discounts together in one step.
The Solution
Salesforce CPQ configures bundles and pricing automatically, and a dynamic pricing engine adjusts offers in real time as usage, location, and promotions change. Quotes pull configuration and discounts together and go out accurately in minutes.
The Outcome
Quote generation time is 50% faster and pricing errors are down 30%. Win rate is up 20% on tailored, competitive offers, and average deal size is 15% larger from real-time pricing flexibility. No extra sales reps were added. Quotes that once took days of manual configuration now go out accurately in minutes. Reps spend the conversation on the customer's requirements instead of on the bundle, and approval cycles no longer sit between a good offer and a signature.
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Are complex bundles and pricing slowing your sales cycle down?
Noblq works through your sales and service process with you and builds it in Salesforce, from Configure Price Quote and field service to the integrations behind them. What we build is shaped to how you sell, and it belongs to you.