Professional Services · Legaltech
Every New Lead Now Gets Picked Up 40% Faster
An online tax, accounting, and legal compliance platform for Indian entrepreneurs handled leads and quotes by hand, with flat pricing that ignored state-by-state variation. We automated lead capture and assignment and built state-aware quoting. Leads are now captured and assigned 40% faster, and pricing errors fell 25%.
40% fasterLead capture and assignment
30% shorterLead-to-contract processing time
25% fewerPricing errors across statesThe Challenge
Leads arrived through the website and social channels with no consistent way to capture, assign, or convert them. The lead-to-contract process was manual end to end. Pricing for tax, accounting, and compliance services had to vary by state across India, so quotes were built by hand and came back slow and inconsistent. In a business where entrepreneurs shop around quickly, a slow or inconsistent quote loses the deal before the conversation even starts. Every lead that sat unassigned was a customer already talking to someone else. Lead capture and pricing had to move at the same speed as the customer.
What We Did
We set up automatic capture and assignment for leads from the website and social channels, using rules the team defined. We then connected the steps between first contact and signed contract, so a lead moves through without a manual handoff at each stage. We built custom components that price services by state and category, so a quote reflects the right rate for the customer's location. Every quote is tracked with full history, which gives the team a record of what was offered and why.
The Solution
Web and social leads are captured and assigned automatically. A state-aware pricing engine builds accurate quotes in a fraction of the time, and the path from first contact to signed contract runs in one place with full quote history.
The Outcome
Lead capture and assignment now run 40% faster than the manual process they replaced. Lead-to-contract processing time is 30% shorter, pricing errors across states fell 25%, and user satisfaction with the new process rose 20%. Pricing that used to take a spreadsheet and a phone call now happens automatically, by state, in real time. Sales stopped being a set of manual handoffs, and a customer who shops around gets an answer while they are still paying attention.
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Is lead capture or state-by-state pricing slowing your sales process?
Noblq works through your sales and service process with you and builds it in Salesforce, from Configure Price Quote and field service to the integrations behind them. What we build is shaped to how you sell, and it belongs to you.